MVP – The Golden Ticket

Sooooo, you have worked tirelessly for the last 12 months or so contributing to the Salesforce Community; you have been active on various social media platforms promoting and supporting Salesforce in all that they do; you attended all the community led events; you even asked individuals to vote for you (this is kinda a big NO in my opinion) in the hope that you are selected for the prestigious accolade of MVP but you still didn’t get selected? Well guess what, you aren’t the only one.


It is my humble opinion that if you are actively trying to get the title of MVP by any means necessary then you are failing and will hurt twice as much when you don’t gain it. So what do you do or what do you do differently to gain it? Well, in short, nothing. Seriously, do nothing. If you are contributing back to the community in some way, whether it be via blog, the success community, user group meetings, social media or some other way, then kudos to you. You are on a great start and should continue on your path in contributing, not because it’s expected or required of you, but giving back means that you are looking after the Ohana which in turn means the Ohana will look after you.


What people also forget to realize is that the MVP selection process is part of a PROCESS (the title kinda has the answer in it). The process isn’t based on who has the most votes as that would be a pointless exercise and I’m pretty certain that for a wad of cash I could get some company or developer to create a ton of nominations for me. MVP’s also have a certain characteristic and quality whereby helping others and contributing freely comes naturally and organically. It’s not something that is fake nor can it be impersonated. Nominations are the first part of the process but there many other factors involved that are and aren’t known due to the complexity of the process. As mentioned by Holly Firestone on a Salesforce blog she wrote, she describes how Salesforce define a MVP:

“A Salesforce MVP is an exceptional individual within the Salesforce community recognized for their leadership, knowledge, and ongoing community contributions. These individuals represent the spirit of the community and what it is all about.”

The important word in that statement (or technically a ‘conjunction’) is AND.  Leadership AND  Knowledge AND ongoing community contributions are what a MVP is made up of. Ok, some parts are open for interpretation but you must have some kind of balance across them all. Holly carry’s on by describing on what they look for in a Salesforce MVP:

MVPs are recognized for their contributions to the community. Some examples of those contributions include (but are not limited to): creating and sharing valuable content through blogs, being a brand advocate for Salesforce, running active Developer Groups and User Groups, responding to posts on #askforce, and answering questions in the Success and Developer communities. We award MVPs for their individual contributions, not based on the overall company they work for, and while product expertise plays a role in our decision, it’s a combination of expertise and characteristics like leadership and accessibility that make up what we look for in an MVP.  To be eligible to be chosen as a Salesforce MVP, you must have been active in the community for at least the previous year.

So in other words, you got to roll your sleeves up and get stuck in otherwise you wont be considered. Consistency is key people!

Once the deadline closes, the Salesforce Team then have to eat their way through the tons of nominations (and Starburst or so I am led to believe) ensuring that nominees have passed the required criteria. Once done, it’s then time to open it up internally for the MVPs to provide feedback on ways the candidates have been active in the community. After that, it goes off grid and back into the hands of Salesforce to make further decisions but I could be wrong. After all that, the announcement is then made. If you didn’t make the cut, then there’s always next time.



The moral of this post is that no matter what happens, just carry on being amazing and good things will follow. Also, don’t be disappointed, bitter, angry or anything else as life is too short to be worrying about minor things and posting your negativity spoils the excitement of those who were fortunate. If you are one of the lucky few to make it as MVP, then congratulations to you and I look forward to seeing your ongoing contributions in the community.




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